Cohort 01 — Founding Batch · Live Online
Best Performance Marketing course in Kerala
Launch real campaigns. Keep real proof.
A 4-week live cohort in performance marketing + AI. You build Meta and Google campaigns on your own ad account, layer AI workflows on every task, and finish with a capstone you can show an employer or client.
Admission is by assessment. Course fee ₹9,999 (founding) — paid only if you’re selected.
[ 1 live campaign · 1 dashboard · 1 AI workflow library ]
What every graduate walks out with — Week 4, Session 8
8
Live sessions
32 hrs
Sat + Sun, 4 hrs each
25 max
Seats per cohort
3–4 hrs
Homework / week. It’s work.
Fit check
This cohort is built for doers, not note-takers.
Join if you are
- A marketer who wants billable paid-media skills, not more theory
- A freelancer or founder who needs to run profitable ads yourself
- A career-switcher willing to put in 3–4 hours of homework a week
- Comfortable spending ₹2,000–₹3,000 on live practice ads (optional — a draft-mode track exists)
Skip it if you want
- Recorded videos to watch someday
- A certificate without doing the work
- Promises of overnight income — we don’t make them
- Theory-only lectures with no account access
Outcomes
What you’ll be able to do by Week 4.
TRACKING
Set up measurement that holds up
GA4, Meta Pixel + Conversions API, Google conversion tags, UTM discipline — verified live on your own property in Week 1.
META ADS
Build full-funnel Meta campaigns
Correct account structure, broad-vs-retargeting logic, 6-variant creative systems, and a 20-point pre-launch QA.
GOOGLE ADS
Run Search and PMax with intent
Keyword and negative strategy, RSAs, asset groups, and knowing when PMax deserves budget — and when it burns it.
MONEY MATH
Defend the numbers that matter
CAC, ROAS, breakeven ROAS, LTV, MER. You never launch a campaign without knowing its breakeven — house rule.
AI WORKFLOWS
Cut execution time with AI
Prompt chains for ad copy, creative briefs, search-term mining, audience research and weekly reports — yours to keep.
REPORTING
Ship client-ready reports
A Looker Studio dashboard plus an AI-written weekly summary: what happened, why, and what’s next.
Curriculum
4 weekends. 8 sessions. Every Sunday ends with something live.
WEEK 1 — Foundations, tracking & the money math
SAT · 4 HRS — How performance marketing actually works + tracking setup. The auction, the funnel, CAC/ROAS/breakeven math on real numbers — then GA4 + Meta Pixel installed and verified on your own site before you leave.
SUN · 4 HRS — Offer, audience & AI-powered research. Landing-page teardowns, audience strategy for 2026, and your first AI workflow: ICP, competitor mining and 3 messaging angles for the business you’ll run all month.
WEEK 2 — Meta Ads end-to-end — and launch day
SAT · 4 HRS — Account structure, creative strategy & AI copy systems. Campaign architecture narrated click-by-click, the Hook–Body–CTA framework, and a reusable prompt chain that turns your brief into 6 ad variants.
SUN · 4 HRS — Launch day. You build your full campaign — budgets, placements, UTMs, 20-point QA — and set it live (or draft-complete it on the no-spend track). Then: hands off for 3 days. Learning-phase discipline starts here.
WEEK 3 — Google Ads + AI optimisation workflows
SAT · 4 HRS — Google Search — intent, keywords & launch. First read of your live Meta data, then intent tiers, match types, AI keyword clustering, and your own Search campaign built and QA’d.
SUN · 4 HRS — Optimisation systems + AI reporting. The kill/keep/scale decision tree, AI search-term mining, and a Looker Studio dashboard with an AI-written weekly report — built live, yours to reuse.
WEEK 4 — Scaling, PMax & the capstone
SAT · 4 HRS — Performance Max, retargeting & scaling. Group clinic on two weeks of real student data, PMax done right, full-funnel budgeting, and a capstone working session with live pressure-testing.
SUN · 4 HRS — Capstone presentations + career playbook. Every student presents their campaign: data, decisions, results vs breakeven, next-month plan. Then: how to package this into a freelance offer or salary conversation.
The AI layer
AI on every task — not a bolt-on module.
Most courses teach AI as a separate chapter. Here it’s a working layer on every job a media buyer does. You leave with a prompt library you helped build, tested on real campaigns.
COPY + CREATIVE
A prompt chain that turns one campaign brief into 10 hooks, 15 ad copy variants and designer-ready creative briefs — with a quality pass so it doesn’t read like AI wrote it.
RESEARCH
ICP building, competitor ad mining via Meta Ad Library, and pain-point clustering into messaging themes — in minutes, not afternoons.
OPTIMISATION
Search-term and breakdown reports classified by AI into convert / block / explore — the highest-leverage time-saver in the whole course.
REPORTING
Weekly numbers in, client-ready narrative out: what happened, why, and what we’re doing next. Edited by you, written in seconds.
Admission process
We screen every student. Here’s how it works.
Seats are limited and the cohort moves fast, so we make sure every admitted student can keep up — and that the batch is worth learning alongside. Four steps:
STEP 1
Book your assessment — ₹99
Pay the one-time assessment fee (non-refundable). The assessment link arrives instantly on the payment confirmation screen.
STEP 2
Complete the assessment
A short online assessment: your background, goals and current digital-marketing knowledge. Takes about 15 minutes. No trick questions.
STEP 3
Screening call
Our team reviews every submission within 24–48 hours. Shortlisted applicants get a call — a conversation about where you are and whether this cohort fits.
STEP 4
Enroll
If you’re selected and want the seat, you pay the course fee and you’re in. Founding batch: ₹9,999 for the first 10 admitted students, then ₹12,999.
Fees & admission
One course fee. One small gate before it.
Founding Batch — Cohort 01
₹9,999 ₹12,999
FOUNDING PRICE — FIRST 10 ADMITTED STUDENTS · PAID ONLY AFTER SELECTION
- 8 live sessions (32 hours) — Saturdays & Sundays
- Lab time every session: you build in your own ad account, with live review
- The full AI prompt library + every checklist and template, yours to keep
- Session recordings + private WhatsApp community
- Capstone review and a verifiable Founding Cohort certificate
- No-spend track available if you can’t run live ads yet
START HERE — STEP 1 OF 4. Book your assessment for ₹99 (one-time, non-refundable). You’ll get the assessment link instantly after payment. Shortlisted applicants get a screening call within 24–48 hours.
SECURE PAYMENT VIA RAZORPAY · UPI / CARDS / NETBANKING · ₹99 IS NON-REFUNDABLE
FAQ
Straight answers.
Do I need to spend money on ads during the course?
It helps. ₹2,000–₹3,000 across Weeks 2–3 gives you real data to optimise. If you can’t spend, the no-spend track has you build everything to the publish button and analyse a real dataset we provide for your capstone. You learn the same system either way.
I’m a complete beginner. Will I keep up?
If you can use a laptop and commit 3–4 homework hours a week, yes. Week 1 starts from the auction itself, and labs pair newer students with experienced ones. What we can’t fix is skipping the homework — the course is built on doing.
Will this get me a job or clients?
No course can promise that, and we won’t. What you get is the honest version: a live campaign, a dashboard, and a capstone with your name on it — the proof that interviews and client pitches actually ask for. Session 8 includes the playbook for packaging it.
What if I miss a session?
Recordings are shared within 24 hours. Certification requires attending at least 7 of 8 sessions live, because the labs and account reviews are where the learning happens.
What is the ₹99 assessment? Why does it exist?
A 15-minute online assessment of your background, goals and current digital-marketing knowledge, followed by a screening call if you’re shortlisted. It exists because the cohort is capped and moves fast — we’d rather turn away a mismatch at ₹99 than fail them at ₹9,999. The fee filters for seriousness; it is non-refundable and is not adjusted against the course fee.
What happens after I pay ₹99?
The assessment link appears on your payment confirmation instantly. Complete it (about 15 minutes), and our team reviews every submission within 24–48 hours. Shortlisted applicants get a screening call on WhatsApp. If selected, you receive the enrollment link for the course fee — pay it and your seat is confirmed.
What if I’m not selected?
We’ll tell you straight, and where possible, why — usually it’s a timing or experience-fit issue, not a verdict on you. The ₹99 is non-refundable either way; that’s stated upfront. You’ll be first to know when a batch that fits you opens.
What’s the refund policy on the course fee?
Full refund of the ₹9,999 course fee any time before Session 2 begins, no questions asked. After Session 2, no refunds — by then you’ve received the core tracking and strategy system. The ₹99 assessment fee is always non-refundable.
Which tools do I need?
A laptop, a Google account, free Meta Business Manager and Google Ads accounts (we set them up together in Week 1), and free tiers of ChatGPT or Claude, Canva and Looker Studio. Total required tool spend: ₹0.
From the Lab
Field notes on ads, AI & the money math.
Cohort 01 · Starts [START DATE]
Be the proof.
Admission is by assessment — 10 founding seats at ₹9,999 for selected students, then ₹12,999. Step 1 costs ₹99 and 15 minutes.